Case Study
Global Expansion:
Cross-Border Outreach
  • 2 months
  • 18 calls
  • 6 commercial negotiations
About Tifogroup
A brand new Belgian start-up that develops entertaining games for sport lovers from all over the world.
  • Solution
    B2B Sales Engine
  • Industry
    SaaS
  • Headquarter
    Flanders, Belgium
  • Company size
    1-10
Challenges
  • Unclear Performance of Products
    The unclear performance of products and regions complicates decisions on which sports games to promote in specific countries based on cultural interests.
  • Localization Complexity
    Localizing sequences for diverse markets such as the Netherlands, Germany, France, and Belgium requires translating content into multiple languages.
  • Target Audience Identification
    Targeting sports enthusiasts is challenging due to the difficulty in identifying an audience interested in incorporating sports betting into HR activities.
  • Lead Generation Expansion
    As a startup, there is a critical need to identify and penetrate new lead generation channels to facilitate market growth.
Solutions
  • Tailored Email Campaigns
    Created customized email sequences for 13 countries, including the Netherlands, Germany, Austria, Switzerland, and France, translated into English, French, German, and Dutch.
  • Personalized Sales Workshops
    Provided tailored sales workshops and call reviews, offering personalized analysis of Tifogroup's case and product to enhance sales practices and conversion rates.
  • Enhanced Reply Management
    Collected feedback from Tifogroup and implemented changes in reply management, covering replies in different languages in collaboration with Tifogroup.
  • Data-Driven Conversion Optimization
    Analyzed call-to-deal conversion rates and adjusted the dataset to focus on companies with a minimum size of 300 employees to increase lead interest and deal value.
  • Strategy Testing Across Industries
    Tested strategies in over 150 industries, including legal services, oil and energy, retail, tobacco, and sports.
  • Expanded Customer Segments
    Added CEOs and founders of small companies to the target audience, in addition to HR managers.
Results
“Very professional team and great support from the Customer Success team along every step!”
Jan Vellemans, Tifogroup®
Founder
  • 18 calls in 2 months

    Our targeted campaigns resulted in 18 high-quality calls within just 2 months, enhancing Tifogroup's engagement with prospects.

  • Facilitated 6 Commercial Negotiations
    We successfully initiated 6 commercial negotiationsn for the team of Tifogroup, moving them closer to closing valuable deals.
  • 59 Promising Leads Secured

    Thanks to our email marketing outreach, we secured 59 promising leads for Tifogroup, significantly expanding their potential client base.

  • Boost in Organic Traffic
    Our strategic efforts led to a noticeable increase in organic traffic to Tifogrop's website, improving their online visibility and attracting more potential customers.
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